The Friday Fix
The Friday Fix is Powerscourt's podcast which explores the pressing questions dominating today’s communications landscape.
We bring you insights from our wide network of business, media and political experts, giving you a behind-the-scenes look at how PR, media and comms really work.
Powerscourt, a Morrow Sodali company is a leading strategic communications firm helping people, organisations and ideas to be better understood.
The Friday Fix
The devil’s in the data: Auto Trader’s media secrets
Developing stories to catch the attention of the media is an art form, “not rocket science”, according to Russ Lynch, Powerscourt’s ex-journalist hosting this week’s podcast. But how does one FTSE100 company, Auto Trader, generate consistent media interest in an age of overstretched newsrooms? Auto Trader’s Director of Communications, Laura Harvey, talks through the secret ingredient: data.
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